Jam is an experience-first dating app designed to get users out of the DMs and on dates IRL. The app allows users to find matches based on their profiles and the events/ activities they are interested in. Jam’s aim is to take the mundanity out of dating apps and networking and to encourage people to meet up and jam together. The target audience is 25-35 year old professionals who may be more sociable or active types.

The brief was to create a logo and app icon that is organic, energetic and stands out from the other dating apps. And above all, to find a playful representation of jam.

As part of my design process I always create conceptual brand assets to test the versatility of the logo and mini identity.