Krystal EO (Employee Ownership) is an initiative aimed at creating a more equitable distribution of wealth by providing the mechanism, money and training to enable employees to own an equal majority of the companies they work in. 

My role was to develop a brand identity for Krystal EO, a sister company of Krystal Hosting (UK web hosting that's fair to you and the planet), working closely with Strategy Director, Daniel Salzer.

The brief was to reimagine and develop Krystal’s core brand ingredients (the flexible grid system, the futuristic illustrations, typeface) for Krystal EO. We needed to position this new brand as mature, elegant, trustworthy and to sit comfortably within the world of finance, whilst preserving the energy and futurism of the original brand.